Dr. Rina Routray is the Chairperson of Mahila Atmanirbhar Abhiyan (MAA) and the driving force behind its grassroots movement for women's empowerment. She leads with a clear conviction that empowerment cannot remain confined to conferences, policies or awareness campaigns - it must reach the woman at the grassroots, the woman who needs information, opportunity, skills, financial knowledge, market access and a supportive ecosystem to transform her life.
Under her leadership, MAA follows an action-oriented, grassroots-to-growth approach - connecting awareness with opportunity, and opportunity with sustainable empowerment. Her vision is to create an inclusive platform where women are not merely encouraged to dream, but are supported with the knowledge, confidence, connections and resources required to turn those dreams into reality.
Learn About MAALeadership values that guide the MAA movement.
Because every woman deserves an opportunity to grow.
Because real transformation begins at the community level.
Because awareness without action cannot create lasting change.
Because empowerment is about enabling women to lead.
Because sustainable change needs a clear and shared vision.
Because sustainable empowerment requires collective effort.
Her vision translates into a step-by-step journey of transformation.
Dr. Routray believes a financially independent woman gains greater confidence to participate in decisions affecting her family and community - and that is the impact MAA seeks to create under her leadership.
A woman's empowerment is not a gift we give, but a platform we build — so she can rise on her own strength.